A month ago, Dave Grimm, my editor at ScienceNOW, e-mailed me about quotes:
“as you know, i hate to flatter you. but you do tend to get awesome quotes for your stories. also as you know, i’m teaching a science writing class at hopkins in the fall, and i’ve got a section on how to get good quotes. but i’d like some advice from the master. any tips i could pass along to the students?”
So I wrote back a whole essay about how I get quotes. I spoke to his class about quotes yesterday, and here’s a modified version of the original message.
A lot of it is ear, I think – I just listen for funny/colorful/illuminating things the person says, and make sure to write those down. Often they’re kind of throwaway comments; I don’t stop typing just because the source is done with their major exposition. If I’m at their lab and recording, I leave the recorder running until I’m in my car.
Once when I was an intern at the Monterey County Herald I interviewed a marine biologist about how marine protected areas can’t be everything to everyone, and he said, “They might generate ecosystems that have low numbers of particularly luscious and juicy species that you’d like to eat yourself.” I can’t remember the context – I think he might have gotten irritated and busted out the sarcasm.
I ran into him a while later at a talk and he was like, augh, as soon as I said that, I knew that was the quote you were going to use. Heh. I told him, of course, what a wonderful and evocative quote it was, and how it would drive home the point to readers better than anything else I wrote.
It’s important to set the tone – in part so that the scientist doesn’t talk over your head and use jargon, and also so that you’ll get them to talk naturally. The good quotes are ones that sound like natural speech; you need the interviewee to relax and say, “The poo just sort of stands out at you.” (That story here.) I often try to change the tone and loosen interviewees up by laughing at something that’s only marginally amusing. I make vaguely funny comments and observations myself and hope they’ll run with it.
That sounds like some creepy manipulation, but it’s not. That’s just my personality – I laugh at things that are only marginally amusing and make vaguely funny observations all the time. It’s how I talk to strangers at parties, too, which is not that different from a phone interview.
A few weeks ago I was interviewing a paleoanthropologist about how he studies the habitats of early hominins, our ancestors, and he was talking about how you need this whole multidisciplinary team. He said, so, I’ve learned how to identify diatoms to species. And I said, sarcastically, “which is why you went into anthropology” and he laughed and gave me this absolutely beautiful quote about how fun it is to be a paleoanthropologist, which I think I ended the story with: ”That’s one of the beauties of paleoanthropology, for me, is it allows you to be kind of like one of those old-fashioned natural history types. Naturalists, they used to be called. It allows you to study like crazy to learn a heck of a lot about a lot of different things.” (This guy.)
Another science writer I know asks people questions he know will piss them off if they’re being boring. I imagine the key to making this work is finding something that is natural for you and makes other people want to say interesting things, whether it’s because they’re amused or annoyed. I really just want people to relax and talk naturally. (Although I bet my amused-at-everything personality annoys some people, too.)
Digressions are helpful. I’ll often take the interviewee away from the main topic, like asking them what else they’re working on, or about something else they mentioned, or whatever. I do this because it’s interesting, and it’s fun to have smart people on the phone. This person has agreed to be on the phone with me – they’ll answer questions about anything. But it has the side benefit that when they get back to the main topic, they often have something newly interesting to say.
Sometimes you get lucky. Whitey Hagadorn from this story – he’s just a great talker. He’s clear, non-jargony, insightful. And I talked to a totally hilarious scientist about working in Antarctica a few weeks ago.
I do think a lot of it is ear. I think people say pithy, illuminating things all the time, and you just have to recognize them, and realize which ones fit into your story.
One of my favorite quotes ever is from a Random Sample about four-leaf clover genetics. The grad student said: “Three years of looking for a four-leaf clover on 200, 400 plants each time, you get pretty good at spotting them.” This wasn’t actually the first quote I chose for her, but I was going back through my notes and realized how much it accomplishes at once. It tells you the length of the study and how many plants were involved, it tells you it’s possible to learn how to spot four-leaf clovers, and it’s funny. Perfect for a 220-word story.
It also probably doesn’t hurt that I type really, really fast.